Orange Research.


Brief Thoughts:

I am pleased at how the brief encourages an experimental approach. To begin with I'm going to research and brainstorm some ideas which may have some potential to be developed further.

Keywords and Concepts:

Here are the one's I am initially interested in researching:

• Fast
• New Direction
• Bigger Networks
• Your Group
• Books

These are the keywords/concepts from the brief that I am the most interested in choosing as a basis for researching and developing into some initial ideas. So I think the the best way would be to research into each idea and see what happens. As a starting point, I'm going to search the net as I would like to find examples of how Orange have been promoted as a network which in-turn could provide me with some visuals as too how to develop and apply it to my own work. I'm really interested in some of their advertisements on film where each campaign communicates a clearly defined message. It will also be interesting to discover how each campaign has been designed around promoting Orange as an "optimistic" mobile network.


Orange Facts:

Here are some fact's on Orange I found on the orange website:

• Orange is the billion dollar brand that re-wrote the rulebook, disadvantaged its competitors and is worth double its nearest rival.

• Orange offer seamless network reach in 220 countries and territories, with service support in 166.
  

• Orange has 1 million mobile business customers and 8 million end users.

• Orange is a truly global brand. It has licensed itself in Belgium, Switzerland, Israel, India, Hong Kong and Australia and plans to be in 50 countries worldwide by 2005.
  
  
• The Orange brand was built on being the customer champion and has challenged convention with its distinctive customer approach since 1994. Its renowned for it's quality customer services.
  

• The Orange brand wanted to be distinctive in providing its services against other mobile networks.

• Orange believe clarity comes from simplicity.

"We feel that we are people communicating with other people.
We are always direct and easy to understand".

• Orange expresses all the qualities of the brand: Warmth, Friendliness, Energy and Optimism.