Some more ideas?

Working with paper?....Fold, Crease, Stencil, Cut, Crumple, Paste.

After seeing these works I was inspired by hand generated work such as by working with paper such as Origami or to create a collage, Stenciling or by creating something three dimensional and interactive like a book such as a Pop-up Book or package. I suppose I could explore "New direction" in this way, Experiment with drawing different arrow shapes and play with concept of how a book is interacted with. It will be important that the objects I create will communicate the message effectively. Initially, I like the idea of working with paper by manipulating it with folds and cutting into it to create objects which could then be arranged and photographed to form the final image. As some of the images I found were inspired by nature and the environment I feel this could be an area for development. However, I really need to define my concept and present the idea more clearly. As one of the keywords is "Caring for the environment" I thought of using recycled paper to create my object by photocopying onto the paper to provide some detail, or made by materials that are biodegradable? Still not sure though. Maybe produce a landscape scene? or create a scene where the objects inside can move. I could look at endangered species? However, I would like to work with flower designs, Creating a selection of flowers? Maybe by tracing the growth of a flower from seed to Bloom? I think the concept of growth is optimistic which could represent Orange as a developing company which envelops its customers in a positive way. Stenciling and working with light and shadow? I like the idea of studying the Chinese Lantern, A symbol of Hope and Optimism. I could also create a hanging mobile to display them? I think working with the colour's of Orange, Black and Grey will help communicate this idea more effectively. I also like the idea of incorporating pattern, Maybe by drawing onto them with my own designs?

I still feel that these ideas are still just preliminary and may change, I still feel they could be developed further or too even explore another idea completely.

In The Library.







"New Direction"?

Whilst in the library I came across some images representing the different ways arrows and scribbles seemed to illustrate the concept of a "New Direction" through either a photographic collection of signposts and arrows or by creating new arrow forms by using a range of materials such as Collage, Photography, Charcoal or in Three dimensional form's such as a book. I found that each image represented a simplistic yet detailed approach according to how visually an arrow can change our own sense of direction.

Some Ideas.....

I took some pictures whilst out and about which could help develop my ideas. The great thing was that most of the thing's I saw where orange! However, I feel that I need to start to define what keyword I wish to pursue so that I can start to experiment by using some of the influences I have seen which have inspired me. I still feel that I need to simplify the approach and think about what it is I am really trying communicate in the most effective way. After seeing the stencil image I really like the idea of working with paper....Folding, Cutting, Stenciling and Creasing etc and then creating effects with light and shadow. I like the idea of creating and using something that was primarily ordinary, disregarded and mundane such as a piece of paper or found object and turn it into something visually and aesthetically pleasing to the eye, In order "To see it in a new way, a new light".

I love this Orange Advert...

The Orange Store.






I decided to visit an Orange store to see how they use their current promotional campaigns as an influence to design the interior of each store. In doing so, I thought this would provide a better understanding of how Orange communicate to their customers.